Monday, October 18, 2010

JetBlue cuddles New York Jets

At a ceremony Friday, JetBlue revealed the aircraft, an A-320 with green trim and "NY Jets" written in large green Jets script on the fuselage.

"We play in the similar backyard, with New York as our home turf," said JetBlue CEO Dave Barger, in a prepared statement. "We have varied, loyal fans that imagine more of us than [of] the other guys, and we bring on our brand promise." Throughout a fresh interview, Barger rattled off the names of many of the players on the 1969 Super Bowl winning team.

JetBlue also unveiled a promotion with MasterCard (MA_) that will refund select fares for customers, with details to be announced later.

The ceremony Friday at New York's Kennedy Airport was go to by Jets CEO Woody Johnson, Curtis Martin, Emerson Boozer and other Jets alumni players.

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