Airlines face tough times

The individual airlines are confronted by massive challenges because the international airline industry evolves from a heavily protected, government run activity into a commercial hybrid. Each individual airline is unique to the company concerned. Due to number of external threats the international airline industry remains constantly at risk.

Some of them are adopting more effectively than others to their new environment. Best in the competitors will be come out in the difficult times. The best will be the one who innovate and grow yet at the same time others cling to older, safer models. A sound and flexible strategy is possessed in 2011 standouts. There are some ingredients introduce by most of them. They are rapid fleet and network development, a new business model. Innovative services and products cross border JV activity or consolidation and financial distress. The shifts in the industry are not by the means of standard, largely mirroring the way global economic change is occurring. With remarkable growth rates, a growing number of new entrants appear and legacy airlines are reinventing themselves the Asia ascends in importance.

By focusing more on consolidation across borders Latin America begins assert itself. After a decade of rapid low cost airline growth Europe and North America are witnessing low growth rate. By relying on global alliance membership and consolidation the major airlines seek to protect themselves against their short haul coast inadequacies.

The Middle East airlines are aided by liberal policies integrated aviation strategies and new generation long haul aircraft. The Middle East airlines are showing how a future airline system based on practically should perhaps function rather than relying on ageing protectionist bilateral restrictions. The national economies of the eastern European airlines have expanded so the airlines begin to assert themselves on the world stage. No rigid scientific formula is applied in the inaugural list of the 75 hottest airlines to watch by CAPA.