It is a hub for industrial engineering, houses a numeral of institutions of higher education - a few of them over a hundred years old - and is eminent for its temples. It is an antique city and the fourth-largest urban centre of Tamil Nadu.Still, it is an improbable place for an aggressive international budget airline to start its Indian operations. But that's exactly what AirAsia, the largest low-cost carrier in South-East Asia, has done.
It establishes that people from Trichy travelled first to Chennai and then took a connecting flight to destinations like Singapore, Kuala Lumpur and Bangkok. It was costly, and it wasted a lot of their time.
AirAsia moved quickly to plug the require gap and it has done so in its signature style: It has mounted no less than 10 weekly flights from the city to Kuala Lumpur; and the normal return fare is Rs 12,000 - almost half of the Rs 21,000 that it cost earlier.
And while Air India Express, the low-cost arm of state-owned Air India, has now matched the AirAsia fare, it does not present a direct flight.
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