Wednesday, November 24, 2010

Continental Airlines look to assist travellers reach The Land of Nod

To promote Continental Airlines 180 degree BusinessFirst flat bed seats, The Liquid Way oversaw consumer face-to-face activity, prominence ‘The Land of Nod’.

The activity, undertaken by the Surrey creative agency, took place then to London’s Canary Wharf tube station, centered around ‘The Land of Nod’ theme, highlighting how business passengers could enjoy a good night’s sleep on the airline’s overnight flights from London to New York with the flat bed seat.

This comprised floating ‘Z’ bubbles filling the sky, as the promotions team, dressed in pyjamas and dressing gowns, handed out flyers to passers-by which presented the chance to succeed two return Business First flights to New York, through the campaign website.

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