Saturday, December 11, 2010

Sterling Airlines

Sterling Airlines was originated in 1962 and was based out of the Copenhagen airport. Initially called “Sterling Airways,” the name was altered to “Sterling Airlines” when it combined with Maersk Air in 2005. Maybe Sterling liked the thought that Maersk had Boeing 737′s that were almost all one color and wanted to do the similar. But instead of using blue, Sterling go with red… lots of it, while they did have a special blue livery that seems pretty good, but still had red winglets.

There would have been no error this livery. A red fuselage, engine cowlings, winglets and extremity. A few airplanes had the “Sterling.eu” and others had “Sterling.com” or “Sterling.dk” on the side of the aircraft. For me, it is a little bit too much and recalls me of Virgin Blue’s livery. That is not a fine thing since I am not a vast fan of Virgin Blue’s livery; although I believe I might like the old Sterling livery better.

Sterling was able to develop to 1,600 employees, 29 aircraft and about 40 destinations, although it didn’t stop them from running into financial difficulties. In October 2008 they had to file bankruptcy and ceased all processes. Cimber Air made a deal to buy the name and branding, but not aircraft and altered their name to Cimber Sterling Airlines.

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